Semi-permanent coloring with acidic pH #1 in the world. That provides incredible results in shine, condition and infinite color possibilities. Do you have uneven hair color or too dark, light, warm or cold? Shades EQ can correct any washouts, smoothly blending and/or toning color for a stunning finish. Ideal service for all types of hair. Enhance, enrich, blend, tone down, or intensify natural, textured, or color-treated hair. Our formula is infused with wheat amino acids that leave hair conditioned and super shiny. Ammonia-Free Formula: Contains wheat protein for conditioning and silicones for added shine. Does Not Rinse: Prevents cuticle swelling. Acid PH: Treats hair for excellent condition and shine. Mixture of direct and oxidative dyes.